IMARA is the global advocacy organisation for the rights of music performers.
Gibo Maribor
With 22 member CMOs representing over 500,000 performers worldwide, IMARA defends and advances performers’ rights internationally across emerging digital uses, including Streaming, AI and Audiovisual content.
IMARA was established by Collective Management Organisations that license and manage performers’ rights globally. We see directly the inequity in royalty payments to the music artists and session musicians who make the music we love to listen to.
In the digital environment, performers’ works are increasingly used across Streaming, AI and Audiovisual content, often without fair and proportionate remuneration.
IMARA works to ensure that performers are properly recognised, protected and fairly remunerated in the face of these evolving challenges.
David Dubé a.k.a. DaVincy ARTISTI @longlife_photography et @HITstory.official
“We set up IMARA so that music performers can get a fair remuneration from streaming, AI and audiovisual exploitation of their performances. Right now, music performers are being exploited unfairly. Music artists’ performances are being scraped by AI, without compensation and without consent. Session musicians receive no royalties from streaming, while most of the featured artists cannot make a living out of it. And, the possibility for music performers to be remunerated for the exploitation of their performances in audiovisual content is challenged.”